Selara Africa

ABOUT

Selara Africa is an exclusive, advisor-only luxury tour operator founded out of a deep love for Africa and a belief that extraordinary journeys begin with those who know the continent best. Officially launched in September 2026 and led by industry veteran Sherwin Banda, the company was built by advisors for advisors to serve the North American travel trade. The company combines decades of North American and African experience, offering tailor-made, highly curated itineraries across premier destinations including Botswana, Egypt, Kenya, Rwanda, South Africa, and Tanzania.

Acting strictly as a B2B partner, Selara Africa serves as a seamless operational bridge between travel professionals and on-the-ground African logistics. The operator supports travel advisors by protecting the advisor-client relationship, simplifying the sale of African travel, and helping create journeys their clients will cherish. It offers a lucrative business model with competitive commission rates alongside exclusive launch incentives.

Selara Africa provides extensive support through the Selara Advisor Hub, featuring white-label marketing materials, destination toolkits, media libraries, and dedicated educational resources. Advisors receive North American-based support during business hours and 24/7 operational assistance for clients traveling on the continent. Committed to purpose-driven travel, every itinerary supports vetted local conservation trusts, environmental initiatives, and community empowerment programs. Travel professionals can register for portal access to begin crafting custom African journeys via the Selara Africa Hub.