Alexander+Roberts

ABOUT

Alexander+Roberts is a distinguished American tour company founded in 1947 as General Tours and based in Keene, New Hampshire. The company specializes in small-group travel. Trips span more than 50 destinations across six continents. Guests enjoy comprehensive sightseeing, fine dining that reflects local cuisine, and expert local guides who offer deep cultural context.

The company also designs private, tailor-made journeys and operates small-ship cruises. It emphasizes sustainability, responsible travel, and exceptional value. Its legacy includes opening doors to the Soviet Union during the Cold War and pioneering travel to Cuba and Tibet. Industry recognition includes multiple honors, such as Travel Weekly’s Magellan Award. Alexander+Roberts is a founding member of the United States Tour Operators Association (USTOA).