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Tourism Fiji is the Fijian government’s official tourism marketing organization. It is responsible for promoting Fiji as an international travel destination within the country’s government tourism framework, taking over the role previously held by the Fiji Visitors Bureau. The organization markets Fiji as a 333‑island South Pacific destination known for its culture, beaches, and the tagline “Where Happiness Finds You,” targeting global audiences to drive visitor interest.
Its work focuses on destination marketing that highlights Fiji’s natural landscapes and cultural heritage while supporting the national tourism industry. Tourism Fiji collaborates with local artisans, communities, and industry stakeholders to present authentic Fijian culture through traditional motifs and genuine visitor experiences. This role is especially significant given tourism’s importance to Fiji’s economy, contributing an estimated 40% of GDP and providing substantial employment, particularly through beach, marine activities, village visits, and sustainable tourism efforts.
