WeRoad

ABOUT

WeRoad organizes adventure group trips for solo travelers, mainly Millennials in their 20s, 30s, and 40s. Its mission is to connect people, cultures, and stories through experiences that spark genuine relationships. Trips are curated, small in size, and typically led by a Travel Coordinator. They range from weekend getaways to full-scale expeditions across more than 100 countries, with community events that keep the connections alive long after the journey ends.

The brand positions itself as a vibrant travel community rather than a traditional tour agency. It focuses on real human connection, cultural exchange, and shared discovery. Many travelers describe the experiences as life-changing. Others note that the group format may not fit every preference, yet the openness and warmth of the community remain core values that guide every trip and interaction.

Founded in 2017, WeRoad has grown rapidly across Europe and now operates globally through its website. The company has more than 2.5 million followers and a large network of Travel Coordinators. It is headquartered in Milan, with offices in London, Madrid, Paris, and Berlin. Operations in key markets such as Italy, Spain, and the UK continue to expand, supporting both local and international communities of travelers.