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Turismo de Portugal (Portuguese National Tourist Office), through its Visit Portugal brand, is the country’s National Tourism Authority operating under the Ministry of the Economy. It is responsible for the promotion, enhancement, and sustainability of tourism activity, bringing together in a single entity the institutional capabilities that support tourism across the entire value chain, from supply to demand.
Turismo de Portugal works in close coordination with public institutions and economic stakeholders in Portugal and internationally to strengthen tourism as a strategic pillar of national economic growth. Its responsibilities include increasing Portugal’s international visibility, supporting tourism infrastructure and investment, developing professional skills and training, fostering quality and innovation, and regulating games of chance, with a strong commitment to sustainable development.
Guided by initiatives such as Tourism Strategy 2027, Turismo de Portugal maintains a presence in 21 international markets and collaborates closely with local businesses to generate long-term value and competitiveness for the sector. VisitPortugal.com serves as its official global promotional platform, presenting Portugal to international audiences and providing comprehensive information on accommodations, experiences, protected areas, and events across the country.