Vanuatu Tourism Office

ABOUT

The Vanuatu Tourism Office is the Government of Vanuatu’s national tourism marketing agency, based in Port Vila. Tourism in Vanuatu showcases the nation’s culture and environment, empowers its people, and captivates visitors across its islands. Its mission is to generate domestic and international demand for Vanuatu’s tourism products while positioning the country as a competitive, sustainable, and culturally rich destination that supports economic growth and community wellbeing.

To achieve this, the office leads coordinated marketing and promotion in global and local markets, grows visitation from international and domestic audiences, and partners to improve air and maritime connectivity for easier, more reliable travel. It conducts market research to inform strategy, identify priority segments, and track performance, while collaborating with operators and community stakeholders to diversify products and spread benefits across regions. The office champions sustainable practices that respect cultural heritage and protect the natural environment, aligning marketing with access, insight, partnerships, and sustainability to enhance performance and deliver a richer, more responsible visitor experience.