Up Norway

ABOUT

Up Norway is a Norwegian travel company based in Oslo, designing bespoke, high-end journeys across Norway and the wider Scandinavia region. Founded in 2016, the company serves international travelers seeking meaningful, experience-driven travel with a strong sense of place. Positioning itself as a travel curator rather than a traditional tour operator, Up Norway tailors every journey to the individual, blending deep local knowledge with thoughtful planning.

Each itinerary is custom-built, often highlighting nature, culture, food, architecture, and outdoor experiences beyond the usual tourist routes. The company combines advanced in-house technology with a dedicated human concierge approach, ensuring smooth logistics, digital access to itineraries, and highly personalized service. This balance allows travelers to explore independently while still benefiting from expert guidance and seamless support.

Sustainability is central to Up Norway’s approach, with a focus on responsible tourism, low-impact travel, and collaboration with local suppliers. The company is certified as a B Corporation and Travelife, reflecting its commitment to social and environmental responsibility. Up Norway has received international recognition, including listings through Condé Nast and Travel & Leisure, and is led by founder Torunn Tronsvang, whose global hospitality background shapes the company’s values, standards, and long-term vision.