Travel For Better Foundation

ABOUT

The Travel For Better Foundation (TFB)is a nonprofit dedicated to making travel a force for good. It works to ensure tourism benefits people, protects the environment, and strengthens local economies in the places travelers visit. The foundation grew out of the Bush family’s long-running luxury travel business and a shared belief that travel should give back to the destinations and communities that make it possible.

Its mission is to harness the power of travel to uplift communities, support environmental stewardship, and build sustainable local economies. The foundation advances this work through education, impact-driven partnerships, and strategic funding that encourages more responsible practices across the travel industry. Its approach is guided by three core pillars: people, environment, and economy, with a focus on respecting local cultures, supporting conservation, and keeping economic value within destinations.

The foundation supports both well-established and grassroots initiatives, helping high-impact but often overlooked projects gain visibility and resources. Every project is vetted through a rigorous review process that includes documentation and advisory board approval to ensure transparency, accountability, and measurable outcomes. Through this careful and values-driven approach, the Travel For Better Foundation aims to leave destinations better than they were found.