SATW

ABOUT

Founded in 1955, SATW is a professional networking organization for experienced travel content creators, publishers, and public relations experts mainly from the U.S., Canada, and beyond. With over 800 members, the organization contributes to major print, digital, and broadcast travel media. SATW advocates for responsible travel journalism, emphasizing high ethical standards, diversity, respect for culture, and sustainability as its core values.

Members include "Creators" such as writers, photographers, podcasters, and editors, as well as "Associates" like PR professionals and tourism representatives. The organization hosts annual events, offers industry awards, and is divided into four regional chapters across North America. Its mission is to inspire travel through responsible journalism while maintaining a strict code of ethics that promotes honesty, professionalism, and accuracy in travel reporting.