Samoa Tourism Authority

Name: Samoa Tourism Authority
Address: Samoa Tourism Authority Fale - Head Office: Main Beach Road PO Box 2272, Apia Samoa North America Myriad Marketing 5800 Bristol Parkway, Suite 660 Culver City, CA 90230 United States
Telephone: +685 63500 / (310) 649-7700
Price range: $$

Listed in Tourist Boards

ABOUT

The Samoa Tourism Authority (STA) is a state-owned enterprise established in 1986 as the Samoa Visitors Bureau. Its main responsibilities are marketing Samoa as a holiday destination and supporting the sustainable growth of tourism products.

The STA’s key objectives include encouraging private investment, improving tourist facilities, coordinating tourism services, advising both government and private stakeholders, and implementing tourism development and marketing strategies. It plays a central role in promoting and developing Samoa's tourism industry sustainably, coordinating marketing, policy, and community engagement to position the country as a premier Pacific Island destination.

STA’s headquarters are in Apia, with additional facilities such as a Visitor Information Centre and an airport information booth. The Authority also has representative offices in New Zealand, Australia, and the UK/Europe to promote Samoa internationally.