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PROMPERÚ, the Commission for the Promotion of Peruvian Exports and Tourism, is a government agency operating under the Ministry of Foreign Trade and Tourism (MINCETUR). Its primary role is to promote Peru’s exports, tourism, and foreign direct investment by developing and implementing strategies that enhance the country’s image internationally. As a decentralized public entity with administrative and operational independence, the agency is responsible for advancing sustainable development through export growth and tourism promotion. It maintains a global presence with offices and market-specific initiatives in key foreign markets, including Canada and the United States, to strengthen Peru’s visibility and competitiveness abroad.
PROMPERÚ focuses on boosting non-traditional exports, attracting foreign tourists, and fostering business partnerships through the "Peru Brand." To achieve these objectives, it organizes events, seminars, and trade shows that highlight Peru’s cultural, historical, and natural attractions. Collaborating with public and private partners, the agency coordinates trade, tourism, and investment initiatives, ensuring an integrated approach to promoting Peruvian goods, services, and tourism internationally. Through these efforts, it plays a vital role in positioning Peru as a premier destination and trading partner worldwide.
