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The Jordan Tourism Board (JTB) is the national organization promoting travel to the Hashemite Kingdom of Jordan worldwide. Established in March 1998, it operates as an independent public–private partnership. JTB positions Jordan as a destination rich in culture, nature, religion, adventure, leisure, and MICE. It focuses on strategic marketing to showcase the country’s diverse experiences, highlight its authenticity, and strengthen its global appeal.
JTB designs and executes integrated international promotional programs. It participates in trade fairs, workshops, roadshows, and familiarization trips. It also organizes press tours, produces brochures and multimedia content, and maintains active media relations. These efforts present Jordan’s true image, support sustainable tourism, and make the destination compelling for international travelers.
Jordan’s tourism highlights include the ancient Nabataean city of Petra, the wilderness of Wadi Rum, the Dead Sea, and the Red Sea. The country offers adventure activities such as horseback riding, 4x4 safaris, and hiking, alongside leisure experiences at renowned spa destinations. Jordan is celebrated for its striking landscapes, historical significance, and the hospitality of its people.
The Jordan Tourism Board can be reached at info@visitjordan.com and through its official website for further details and travel information.
