Hungarian Tourism Agency

ABOUT

The Hungarian Tourism Agency (HTA), founded in 2016, promotes and develops tourism in Hungary, replacing the earlier Hungarian National Tourist Office. It markets Hungary as a travel destination through campaigns like "WOW Hungary" and "Spice of Europe," targeting both local and international visitors. HTA supports sustainable growth, manages digital platforms, and aims to boost demand and competitiveness in the tourism sector. VISIT HUNGARY is the official platform and brand dedicated to promoting Hungary as a premier travel destination, managed by the HTA. It focuses on showcasing Hungary's rich cultural heritage, historical sites, and scenic landscapes to attract visitors from around the world.