Canada's Travel Industry Directory
Listed in Tourist Boards
The Hong Kong Tourism Board (HKTB) is a government-supported organization established on April 1, 2001, as the successor to the Hong Kong Tourist Association, which was founded in 1957. Its primary mission is to promote Hong Kong as a leading international city and a world-class travel destination while enhancing the overall experience for visitors. The board focuses on increasing tourism's contribution to Hong Kong’s economy, improving visitor facilities, and supporting the development of quality services. It also works to raise community awareness about tourism and advises the Chief Executive on related policies.
To achieve these goals, the HKTB collaborates closely with government departments, travel industry partners, and various tourism stakeholders. It conducts extensive research on visitor profiles, preferences, and market trends to inform its marketing strategies. The board actively engages in strategy groups and forums, ensuring its approaches remain relevant and effective. Through diverse promotional activities and global communication channels, the HKTB highlights Hong Kong's unique brand strengths to travel trade professionals, media, and consumers worldwide.
