EVOKE | INSPIRE

ABOUT

EVOKE | INSPIRE is a new advisor-only luxury travel brand launched on April 1, 2026, under A | T Collective, replacing the former Journese brand. Rather than updating the existing model, the launch represents a full reset with a strict B2B focus serving travel advisors exclusively.

The brand centers on highly curated, experience-driven travel, offering a refined portfolio of 4.5- to 5-star hotels and private villas, along with private jets, private yachts, rail journeys, and tailored concierge services. EVOKE | INSPIRE limits its accommodation and transport options to the high end, reflecting a tighter and more exclusive luxury positioning.

Travel advisors are supported by specialized planning tools, a U.S.-based reservations team, concierge services, and 24/7 customer support. Flexible booking policies include five-day courtesy holds and no change fees on many reservations.

EVOKE | INSPIRE operates within A | T Collective, a newly formed holding company led by Pleasant Holidays as its flagship brand. Other brands in the portfolio include Pleasant Activities and Pleasant Holidays.