By Iris Representation
Listed in Travel Representation, Travel Trade Services
ABOUT
Iris Serbanescu leads a team with more than 25 years of combined experience in B2B sales, lead generation, and partnerships in niche tourism. She focuses on helping ethical, niche-focused businesses grow. She cares deeply about local entrepreneurs. Their work creates meaningful travel experiences that open hearts and minds in small communities worldwide.
In 2021, she launched By Iris Representation to champion small, distinctive DMCs, tour operators, and properties that do not want to get lost among bigger brands. The team prioritizes quality over quantity. They have built hundreds of trade relationships and managed pipelines that have driven up to 90% of clients’ total revenue. With bases in North America and Spain, they pursue trade representation with authenticity, passion, and a sense of fun.
CONTACT
