Barbados Tourism Marketing Inc. (BTMI)

ABOUT

Barbados Tourism Marketing Inc. (BTMI) is the official marketing organization responsible for promoting and supporting the development of tourism in the country. Established in 2014 as a reform of the former Barbados Tourist Board and Barbados Tourism Authority, BTMI operates as a private-public sector partnership to effectively market the destination worldwide as a premier tourist location.

The organization promotes and supports efficient tourism development in Barbados by designing targeted marketing strategies, ensuring reliable air and sea transport services, encouraging the creation of amenities to enhance the visitor experience, and conducting market intelligence to guide strategic decisions.