Azerbaijan Tourism Board
Listed in Tourist Boards
ABOUT
The Azerbaijan Tourism Board (ATB) is the national tourism promotion body. Its mission is to grow the country’s tourism industry and position Azerbaijan as a premier global travel destination. It highlights the nation’s hidden gems, elevates destination value, and strengthens Azerbaijan’s brand at home and abroad through targeted marketing. The signature campaign, “Take Another Look,” invites travelers to discover rich culture, striking nature, and deep history. ATB is structured around management, international markets and business events, and branding and marketing.
ATB runs high-impact initiatives in luxury, wellness, and adventure, launching campaigns, attending major tourism fairs, and organizing roadshows and B2B meetings in key markets. Its destination storytelling showcases Baku’s blend of medieval heritage and modern design, nine climate zones, luxury resorts, and major events like the Formula 1 Azerbaijan Grand Prix. ATB also promotes sustainability through restoration and conservation projects, education, and responsible travel that protects cultural heritage and supports local communities.
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