Founded in Melbourne in 1927, APT Travel Group is a family‑owned Australian company with almost a century of experience delivering premium travel worldwide. What began with a single bus during a tram strike grew into Australian Pacific Tours by the 1970s, marking its move from local coach services to international escorted travel. Over time, the business expanded into Europe, North America, Asia, and remote regions, introducing European river cruising in 2005 and building strong programs across Canada, Alaska, the Kimberley, and Antarctica. Today, the company welcomes more than 50,000 guests each year, operates in over 70 countries, and is widely recognised for its quality, refinement, and depth of cultural experience.
Still fully owned and operated by the McGeary family, APT Travel Group leads Australia’s locally owned touring sector with a portfolio of trusted brands including APT Luxury Travel, Travelmarvel, Captain’s Choice, Botanica World Discoveries, and Antarctica Flights. These brands span river and ocean cruising, rail journeys, small group travel, expedition voyages, and 4WD adventures, each tailored to different travel styles and expectations. The group is known for all‑inclusive dining, expert‑led experiences, and thoughtful service, supported by a strong commitment to responsible travel through initiatives such as the OneTomorrow fund. Headquartered in Cheltenham, Victoria, and supported by 501 to 1,000 employees, the company maintains a 98 percent guest satisfaction rate and continues to earn industry recognition for excellence and innovation.