Canada's Travel Industry Directory

Inside Fischersund: Reykjavík’s Immersive Perfume Collective

Every scent tells a story and memories come alive through the sense of smell / Credit: Fischersund

Fischersund is a family-run perfumery and art collective in Reykjavík, founded in 2017 by siblings—including Jónsi of Sigur Rós—and their partners. In this interview, we speak with Lilja, one of the founders, about the creative vision and values behind Fischersund’s unique world.