Canada's Travel Industry Directory
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The Aruba Tourism Authority (A.T.A.) is Aruba’s official destination marketing and management organization. It is responsible for promoting and managing tourism to the island worldwide, and coordinates efforts across public and private sectors to strengthen Aruba’s position as a leading Caribbean destination.
A.T.A.’s core mandate is to increase visitor arrivals and on-island spending, while ensuring that tourism growth remains sustainable and beneficial for the local community. Its strategies focus on attracting higher-value visitors, enhancing the visitor experience, and supporting a healthy tourism economy that contributes to residents’ quality of life.
A.T.A. leads global marketing and public relations campaigns focused on key source markets and promotes Aruba for leisure travel, meetings, incentives, and conventions. It supports tourism businesses through trade partnerships, industry events, and promotional programs, and collaborates on initiatives such as health and safety certifications to protect and enhance the visitor experience.
