Canada's Travel Industry Directory
Listed in Tourist Boards
Visit Sweden has offices across Sweden, Germany, France, the UK, and China, supported by an international, multilingual team that also serves the Nordics, Benelux, and the United States. This wide presence helps the organization stay connected to cultural trends, consumer behavior, and emerging travel inspirations in key global markets.
By placing team members in strategic regions, Visit Sweden ensures it has up-to-date insights into what motivates today’s travelers. Travel industry professionals seeking the latest market information are encouraged to contact their local Travel Trade Manager for tailored updates.
Visit Sweden focuses on the Global Traveller—people who are curious, well-traveled, and eager for new destinations and authentic experiences. Typically urban, educated, and with high disposable income, these travelers fall into three profiles: everyday people enjoying life, active nature lovers passionate about outdoor adventures and sustainability, and curious explorers driven by culture, heritage, and learning. Despite their differences, all share a common goal: discovering new places, exploring cities, and making the most of their travel experiences.
