EF World Journeys

ABOUT

EF World Journeys is the adult leisure travel division of EF Education First, a Swedish-founded, family-owned education company established in 1965. Specializing in guided group travel, it focuses on cultural immersion and education for travelers spanning generations from Gen Z to Baby Boomers. With a mission to connect cultures, communities, and people through immersive experiences, the company draws on EF’s extensive history in educational travel and its global network to offer meaningful journeys around the world.

The division operates three distinct tour brands to meet diverse traveler interests and age groups. EF Go Ahead Tours, launched in 1990, offers guided cultural tours for adults 35 and older, as well as families, with over 200 itineraries across six continents. EF Ultimate Break, introduced in 2003, provides action-packed, social group tours targeting young adults aged 18 to 35, featuring more than 140 trips across Europe, the Americas, and Asia-Pacific. The newest brand, EF Adventures, debuted in 2024 and caters to active travelers aged 14 and up, offering hiking, biking, kayaking, yoga, and multi-activity tours in 16 countries. Together, these brands serve tens of thousands of travelers annually from the U.S. and Canada to more than 400 destinations worldwide.