PROMTUR Panama

ABOUT

PROMTUR Panama is the official destination marketing organization responsible for positioning Panama internationally as a desirable tourism destination. It targets all segments, including leisure and business travel. The goal is to increase visitor numbers, lengthen stays, and grow tourism revenue. It builds awareness, drives demand, and strengthens Panama’s competitive edge through data-informed campaigns and brand stewardship.

Operating as a non-governmental, private-sector partner of the Tourism Authority of Panama, PROMTUR focuses on international marketing and brand strategy, while the ATP oversees domestic tourism and product development. PROMTUR works closely with public and private stakeholders to ensure cohesive destination branding, coordinate promotional campaigns, forge strategic alliances, and support event incentives. This collaboration aligns market priorities and amplifies Panama’s presence across key global channels.