Sernatur – National Tourist Board of Chile

ABOUT

Sernatur - National Tourist Board of Chile (Servicio Nacional de Turismo) is the public agency responsible for promoting and developing tourism in Chile. It operates under the Ministry of Economy, Development, and Tourism.

Sernatur actively promotes the country's tourism offerings both domestically and internationally to enhance Chile’s visibility as a travel destination and support economic, social, and cultural development. By participating in major international tourism fairs and implementing targeted government policies, Sernatur works to foster sustainable tourism, improve quality and competitiveness, and encourage innovation and digital transformation across the sector. The organization also facilitates collaboration between public and private stakeholders, aiming to reduce seasonality by promoting travel during off-peak periods and supporting the internationalization of local tourism businesses.

Through its network of regional and local offices, Sernatur supports tourism development at every level by offering information, guidance, and assistance to travelers and service providers throughout the country. Sernatur promotes standards and certifications such as the “Tourist Quality Seal,” ensuring that tourism services adhere to recognized safety and quality benchmarks. These efforts help create a reliable, competitive, and attractive tourism sector that benefits both visitors and local communities.