Canada's Travel Industry Directory
Listed in Tourist Boards
The Brazilian Tourist Board - EMBRATUR, officially known as the Instituto Brasileiro de Turismo, is a federal government agency established in 1966 and linked to Brazil's Ministry of Tourism. Its primary role is to promote and support Brazilian tourist destinations, services, and products in international markets, serving as the government’s main body for both inbound and outbound tourism.
EMBRATUR develops and executes international marketing campaigns, fosters partnerships, supports travel trade and media events, and distributes promotional materials to attract global travelers. It collaborates closely with state and local tourism entities as well as international offices to ensure aligned messaging and initiatives.
The agency manages programs such as the Aquarela plan, which focuses on strategic international marketing, and maintains a presence in key global markets. It also prioritizes diversity, sustainability, and climate change mitigation while supporting economic and social development within Brazil. Through coordinated outreach and partnership with industry stakeholders, the organization aims to drive sustained growth in tourism and enhance Brazil’s visibility as a global travel destination.
