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The Pakistan Tourism Development Corporation (PTDC) is responsible for promoting and developing tourism across Pakistan. Its vision is to develop tourism as a national priority in a sustainable manner that enhances quality of life while showcasing Pakistan’s cultural and natural heritage. Its mission is to create an enabling environment for tourism by providing high‑quality facilities in partnership with the private sector, while preserving cultural and moral values and presenting a welcoming image of the country.
PTDC’s core objectives include projecting Pakistan as a visitor-friendly destination, enhancing domestic tourism, improving the country’s international image, and encouraging private sector investment in related development. It works to develop and upgrade infrastructure and services, including accommodation, transport, and visitor facilitation. The corporation operates Information Centres across the country, produces and distributes promotional material, runs advertising campaigns, and represents Pakistan at international events.
