National Tourism Organisation of Montenegro
Listed in Tourist Boards
ABOUT
Founded in 1996, the National Tourism Organisation of Montenegro (NTO Montenegro) is the country’s primary body for promoting and developing tourism at home and abroad. It builds the national destination brand, guides product strategy, and uses data-driven insights to inform decisions. Working with local stakeholders, international institutions, and the travel trade, it advances sustainable growth and competitiveness.
NTO Montenegro designs and runs PR and advertising initiatives across markets, represents Montenegro at leading travel fairs and business events, and guides regional partners in strengthening their market presence. Campaigns such as “#UncoverYourWildSide” highlight year-round nature, adventure, and cultural experiences, reinforcing tourism’s significant contribution to the national economy. NTO Montenegro is the central institution for promoting and developing tourism in Montenegro at the national and international levels. It leads the country’s efforts to showcase Montenegro’s spirit, beauty, and year-round appeal to both residents and visitors.
CONTACT
